Personal Marketing' Methods in Educational Management as a Premise for the Successful Adaptation of a Specialist and his Interaction with Labor-Market
Zhuravleva Margarita Mikhailovna Candidate of Sciences (Pedagogy), Associate Professor of the Tourism Department Irkutsk State University 1 Karl Marx St, Irkutsk, 664003 tel.: +7(3952)241843 e-mail: margo32@mail.ru
Nakonechnykh Valentina Nikolaevna Candidate of Sciences (Pedagogy), Associate Professor of the Department of Advertising Irkutsk State University 1 Karl Marx St, Irkutsk, 664003 tel.: +7(3952)241843 e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract. The article deals with the methods of personal marketing which help the young professionals to adapt to education system. Over the last years personal marketing in educational management and marketing becomes more popular. The labor-market requires from a modern employee not only the professional competences but personal and social character traits such as initiative, cooperation, and ability to work in a team. That is why it is necessary to create methods, methodological recommendations for the most effective adaptation of specialists and their interaction with the labor-market.
Keywords: educational process, competency-based approach, competencies, educational process activation, personal marketing, educational management and marketing, higher education. For citation: Zhuravleva M. M., Nakonechnykh V. N. Personal Marketing' Methods in Educational Management as a Premise for the Successful Adaptation of a Specialist and his Interaction with Labor-Market. Pedagogical IMAGE, 2018, no 2 (39), рр. 138–147. UDС: 378.108.6
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