Pilot Testing of the Self-Marketing Methods Influence on the Process of Adaptation in the Educational Environment within Educational Management



Zhuravleva Margarita Mikhailovna


Candidate of Sciences (Pedagogy), Associate Professor of the Tourism Department Irkutsk State University

1 Karl Marx St, Irkutsk, 664003, tel.: +7(3952)241843, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Abstract. The paper considers the pilot testing of the personal marketing methods influence on the process of the specialists’ adaptation in the educational environment. The term “personal marketing” is becoming popular in various areas, educational system is no exception. Over the last years personal marketing has been deeply entrenched in educational management and marketing. The author highlights the fact that the role of education as a social institution is being enhanced and in a contemporary context is acquiring new function related to the process of adaptation of the teaching personnel to the ever-changing environment and social demands. The process of adaptation, as an objective process, plays a major role in any professional field, education in particular. The article is aimed at demonstrating and summing-up the results of the two previous stages of the research. The first stage deals with the study of the teaching personnel adaptation level by applying the method of assessment of an employee's suitability for the position and his or her competences. The next stage considers personal marketing methods that help young professionals adapt to the education system. The article provides the results of pilot testing of the influence of self-marketing methods on adaptation in the educational environment that was carried out at the Tourism department. 60 respondents took part in the survey. The main hypothesis was confirmed.


Keywords: educational process, skills approach, skills, intensification of the educational, competence-based approach, competences, self-marketing, educational management and marketing, experimental testing of self-marketing methods, the impact of the adaptation process in the educational environment, questionnaire, respondents, survey results.


For citation: Zhuravleva M. M. Pilot testing of the self-marketing methods influence on the process of adaptation in the educational environment within educational management. Pedagogicheskiy IMIDZH = Pedagogical IMAGE. 2018; 11(3):169-178. DOI: 10.32343/2409-5052-2018-11-3-169-178.


UDС: 378.14


DOI: 10.32343/2409-5052-2018-11-3-169-178


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